ocial media is all around us. The
digital age is growing faster
and quicker than many have
expected. It has begun to reach
an ever-more important stage
in both our private and professional lives.
In that, it has become a must for service
industries, including hospitality, to join
this movement. Customer awareness and
customer loyalty, being two of the most
imporant sales-criteria in the hospitality
business, can successfully be achieved
and transformed into leads, as only 14%
of internet users still trust traditional
advertisement and more than 90% trust
online peer recommendations. Nurturing
your online community therefore was
never more essential.
On the hunt for the best and most effective
examples of social media presences in the
luxury hotel industry, L.I.K.E. Hospitality
Consulting conducted an independent
study, to demonstrate the potential that
social media platforms are baring for resturants.