S ocial media is all around us. The digital age is growing faster and quicker than many have expected. It has begun to reach an ever-more important stage in both our private and professional lives. In that, it has become a must for service industries, including hospitality, to join this movement. Customer awareness and customer loyalty, being two of the most imporant sales-criteria in the hospitality business, can successfully be achieved and transformed into leads, as only 14% of internet users still trust traditional advertisement and more than 90% trust online peer recommendations. Nurturing your online community therefore was never more essential.

On the hunt for the best and most effective examples of social media presences in the luxury hotel industry, L.I.K.E. Hospitality Consulting conducted an independent study, to demonstrate the potential that social media platforms are baring for resturants. .